Sr. Demand Generation Manager

Last updated 1 hours ago
Location:San Francisco, California
Job Type:Full Time

Atlassian is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. Everyone new to the team, along with our current staff, will temporarily work from home until it is safe to return to our offices.

Atlassian is hiring a Demand Generation Manager to help drive end-to-end campaigns and increase demand for our core Cloud products. Your role will be to build and execute the B2B demand generation strategy working alongside product marketing, sales, product, and other internal teams to build a seamless experience to help our behind the firewall customers move to the cloud. If you are passionate about building and launching new products by partnering with teams across Atlassian, you'll love it here.

We are looking for a marketer who thinks outside of the box with creative campaigns to reach our target audiences. You thrive in funnel analytics and speak in acronyms like MQL, SQL and CVR. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.

Sound like you? Read on..

In this role you'll get to:

  • Lead macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
  • Partner closely with fellow demand generation specialists and product marketers to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication.
  • Understand Atlassian's products and customer journeys to migrate to the cloud
  • Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
  • Use marketing automation tools and related technology integrations to increase demand
  • Collaborate with product marketing to build targeted campaigns and highlight resources throughout the entire buyer journey

On the first day we'll expect you to have:

  • 7+ years of experience in demand generation across B2B or B2C.
  • Extensive experience implementing enterprise programs and processes.
  • Comprehensive understanding of customer marketing and complex buyer journeys.
  • A passion for metrics. You live for the data and use it to guide your programs and spend.
  • Expertise across email marketing and paid channels
  • Fluent in marketing automation and CRM capabilities is a big plus
  • Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams.
More about our team

On the Demand Generation team serious collaboration is the key to success. You’ll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

More about our benefits

Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.

More about Atlassian

Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.

Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.