Product Marketing Manager, New Ventures

Last updated 9 minutes ago
Location:Remote -
Job Type:Full Time

Atlassian is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. All new and existing Atlassians will continue to work from home until it’s safe to return to our offices. When our offices re-open, every Atlassian will have the choice to work from an office or from home.


Job description

Role may be remote based out of NY or on the East Coast.

Atlassian is looking for a crafty Product Marketing Manager to join our New Ventures team. This team is responsible for developing Atlassian’s newest product innovations, finding product-market fit, and bringing them to the market. Think of it like working in an incubator where you can move like a start-up but have support from the Atlassian marketing machine. Your role will be to position, package, launch, and grow our newest (top-secret) venture. You will help Atlassian expand our footprint into a new product category by crafting compelling stories, implementing unique and creative marketing tactics, and working closely with the product team to deliver a differentiated solution.

What you'll do:

As the only Product Marketing Manager, you will be a key player on the squad and act as the “CMO” of the product. You will work collaboratively with product and supporting marketing teams to execute a successful launch and establish distribution channels.

We'll look to you to:

  • Develop the go-to-market strategy for launch and evergreen channels that scale
  • Craft the narrative behind the product and tell stories to entice our audience to try it
  • Package, price, position, and develop messaging and give the product a name
  • Drive awareness through multiple channels including content/SEO, webinars, email, demand gen, channel enablement, and more
  • Think up creative tactics to generate buzz in scrappy, unique ways
  • Assess the market and competition to uncover opportunities and whitespace for this product

What you will have:

  • A startup mindset with a passion for building products. Although we sit within Atlassian, this is a small, scrappy team and needs to be agile, work quickly, and think BIG. This is an opportunity to be involved in the envisioning, development, and finding product-market fit with an early venture - a very rare opportunity for a PMM!
  • 3-5 years in product marketing - need to confirm based on P-level
  • Experience working in agile software development a big plus
  • Lots of creativity and curiosity. Someone who can write charismatically for a brand new audience.
  • Must be able to show experience launching a product and building for the complete customer journey
More about our team

The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a highly disruptive business model that drives growth without relying on a traditional salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.

The Product Marketing teams bring products like Jira, Confluence, and Trello, as well as solutions and practices like Agile, DevOps, ITSM, and Work Management to market. We're responsible for creating and executing the complete go-to-market strategy for all 15 products across the Atlassian portfolio. We're expert collaborators and big believers in agile methodologies. What worked in the traditional model may not work here but we're open to experimenting and are always learning.

With in house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us effectively execute programs.

We're members of our product quad in addition to product, engineering, design team members. We have an influential voice in defining the product strategy and roadmaps. The close relationships between our Product Marketers and Product Managers help us deliver exceptional products that delight 150,000+ customers.

Atlassian is where modern Product Marketers are built and where they thrive.



More about our benefits

Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.

More about Atlassian

Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.

Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Learn more about Atlassian’s culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub.