Texas State Chains and Commercial Manager

Last updated 2 days ago
Location:Irving, Texas
Job Type:Full Time

For best results, use Google Chrome to view this page.

A career at Brown-Forman is just like a good bottle of bourbon: unique and refined, with a bit of a kick. Making our products from barrel to bottle requires detailed planning along each step. Just like bourbon production, our employees work in many different aspects to create the best possible product. This way, our customers can enjoy the world-class brands we promise to deliver. Here’s the kicker - we, too, get to enjoy this process, just one of the sweet benefits of leading the market with the world’s favorite whiskey. Whether in the ground, in the store, or in the office, we hand pick all of our ingredients in order to be proud of what we achieve.

What You Can Expect:


  • Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities

  • Monitor business performance of RNDC and BF teams through frequent engagement, standardized performance reviews, and personal development plans

  • Ensure the Texas RNDC and BF team remains clear on objectives and prioritization of those objectives

Planning & Analysis

  • Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by GM and Region Director

  • Leads strategic business decisions within the State

  • With the support of the Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets

  • Lead pricing strategies. Must be able to plan based on long term outlook.

  • Leads planning, programming and implementation of all Brown-Forman retail initiatives within the State and Regional Chains for the state of Texas

  • Lead evaluation and adjustment to plans based on performance and success in the market (Gap planning).

  • Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to GM and Finance Manager

  • Serves as local conduit for implementation and evaluation of all National Retail programming and execution

  • Leads TPS review meetings with distributors

Agency Management: Commercial Teams are the field coaches for GH and Hive team members. Will manage HIVE budgets and drive alignment with BF priorities and agency activities.

  • Serves as the primary contact with distributor leadership

  • Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution

  • Responsible for the execution of all Texas chain plans with the distributor team, and holding them accountable to agreed upon targets/goals

  • Monitors and measures performance of all distributor activities that affect BF brands

  • Reconciliation and consistent management of Texas Chains distributor investment, brand spending and brand activity support

We Are Looking For People With:

  • Bachelor’s degree plus 7-10 years sales experience (Beverage Alcohol Industry preferred), or 10+ years of sales experience within Beverage Alcohol Industry or consumer goods Industry.

  • Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.

  • Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.

  • Demonstrated knowledge of on- and off-premise business and three-tier distribution system

  • Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.

  • Action-oriented: Responds in a timely and effective manner to business issues and opportunities.

  • Highly organized: capable of meeting multiple deadlines and juggling multiple projects.

  • Literate with word processing programs (such as Word, Google docs), spreadsheet programs (such as Excel, Google sheets), and presentation programs (such as PowerPoint, Google Slides)

  • Must be able and willing to travel (by air and car) and work nights and weekends.

  • Must have valid state driver’s license.

Requisition Type:


Number of Openings Available: