Marcom Manager, Field Marketing - Healthcare

Last updated 4 days ago
Location:United States
Job Type:Full Time

At Microsoft, our mission is to empower every person and every organization to achieve more. Microsoft empowers Healthcare and Life Sciences (HLS) companies to drive digital transformation with solutions to reimagine the client experience for a digital world, empower employees with modern productivity suites and digital workstyles, optimize operations through improved insight into risk and operational models, and transform products with open, connected systems and real-time predictive digital processes.

The US Field Marketing Team is seeking a strong marketer to work closely with the HLS sales leadership team, and other relevant teams, to drive highly-targeted execute level engagements for HLS customers.

Responsibilities

The primary responsibilities of this role include:

  • Provide industry leadership including: understand HLS trends and solutions, consume worldwide content and offers, influence strategy, source local customer stories, and lead execution for HLS customers at flagship industry events and key moments.
  • Serve as single point of contact for US Healthcare Sales Leadership, communicating customer insights from marketing investments and consumption of marketing programs.
  • Develop and execute an account-based marketing approach for the US HLS customers. Define and secure agreement on marketing targets. Review scorecard forecast and in-quarter/out-quarter pipeline health to direct and adjust marketing execution.
  • Develop, execute, and continually adapt the fiscal year marketing plan for US HLS inclusive of solution areas, customer stories, buying committee roles, customer offers and programs, and social selling resources.
  • Identify, expand and engage the Buying Committee members with 100% of agreed Marketing-led account list.

Qualifications

This role requires:

  • Must have 5+ years of experience in field or corporate marketing.
  • Experience in marketing to enterprise accounts and driving executive engagement, preferably in Healthcare, using modern marketing tools and account-based marketing principles.
  • Strength in Connected Sales & Marketing.
  • Demonstrated adaptability, effective collaboration skills, customer obsession, drive for results, key insights that link marketing execution to business outcomes, and ability to learn/share the value proposition of Microsoft solutions.
  • Creative, open minded, driven, pragmatic, and easy to work with. Good track record of strong relationships with sales teams.
  • High comfort level operating in a very fast paced environment. Ease of adapting to changes and calm under pressure.
  • Bachelor’s degree preferred. MBA highly desired.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.