Group Product Marketing Manager, Identity Innovation

Last updated 29 days ago
Location:Redmond, Washington
Job Type:Full Time

Group Product Marketing Manager, Identity

Security, Compliance, and Identity {SCI} are critical for our increasingly digital world. As digital transformation accelerates, our mission to empower every person on the planet by building a safer world has never been more important. Identity and access management (IAM) is at the core of this mission. It is the only system to securely connect workforce, contractors, customers, partners, devices, infrastructure, and DevOps. Azure Active Directory (AD) is a leading cloud identity solution providing secure and seamless access to almost 400 million users, and 200,000 organizations.

In the role of Group Product Marketing Manager, you will have help shape the future of identity at Microsoft. You will partner with engineering on product plans, drive positioning and messaging of new features, and craft go-to-market (GTM) plans that increase awareness and usage of identity innovations. You will serve as spokesperson and subject matter expert with external and internal audiences. As new features are built, you will take them through the branding and messaging process before launching them publicly in PR, web, and sales content.

We are a dynamic team with a variety of backgrounds, and a deep passion for the success of others and the team. You are curious, eager to learn from others, and to provide inspiration and guidance. You are up for big challenges, enjoy the journey to clarity, and know when to push yourself and others for greater success.




  • Live and breathe Microsoft culture.
  • Foster diversity and inclusion.
  • Develop and grow the team with Microsoft manager excellence principles – model, coach, care.
  • Maintain strong relationships within Microsoft Security Marketing and with partner teams across marketing, sales, and the community.

Product Strategy & Evangelism

  • Drive product vision and roadmap for identity innovations (passwordless, decentralized identity, identity governance)
  • Be the product expert on new capabilities to customers, field sellers and partners, regularly presenting to audiences both large and small.
  • Partner with GTM and Integrated Marketing teams on plans for events, launches, product moments.
  • Lead product storytelling at industry events, with media and industry analysts.

Messaging & Positioning

  • Drive messaging and positioning frameworks for new areas in identity.
  • Drive feature naming, messaging, and rollout communications for new product experiences.
  • Build core content that articulates product value in a thoughtful and compelling way with consistency across all mediums (e.g. web page, customer pitch deck, blog posts, FAQs, screenshots/GIFs, videos).

Customer Insights

  • Derive insights on customer habits and preferences from telemetry, market research and competitive analysis to inform product plans and prioritization.
  • Partner with engineering to drive product improvements and represent key customer and internal priorities in the engineering development process.
  • Engage customers at the Executive Briefing Center (EBC), Microsoft and industry events and use their feedback to inform product development and campaigns.



  • 8+ years technology product management, product marketing, or transferrable experience in developing value propositions, creating content, developing demos, presenting at events and customer presentations.
  • Deep experience creating messaging and engaging content that romances product scenarios that are deeply aligned to customer needs.
  • Strong executive communication, storytelling skills, and the ability to translate complex ideas into simple customer stories.
  • Experience in identity and access management or security categories strongly preferred.
  • Successful track record of building collaborative partnerships with technology teams.
  • Strong cross-group collaboration skills to work across functions and solution areas at Microsoft.
  • Preferred experience in recruiting and developing a diverse set of team members.
  • Outstanding leadership and deep and unwavering commitment to diversity and inclusion.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.