Regional Marketing Director - LAR

Last updated 5 days ago
Location:Louisville, Kentucky
Job Type:Full Time

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A career at Brown-Forman is just like a good bottle of bourbon: unique and refined, with a bit of a kick. Making our products from barrel to bottle requires detailed planning along each step. Just like bourbon production, our employees work in many different aspects to create the best possible product. This way, our customers can enjoy the world-class brands we promise to deliver. Here’s the kicker - we, too, get to enjoy this process, just one of the sweet benefits of leading the market with the world’s favorite whiskey. Whether in the ground, in the store, or in the office, we hand pick all of our ingredients in order to be proud of what we achieve.

This role can also be located in Mexico, so local Mexico based candidates are welcomed to apply.

Our vision is to create an environment where leveraging diversity and inclusion occurs naturally in the pursuit of organizational objectives.
Our mission is to create an inclusive culture that values diversity and encourages trust, openness and mutual support in order to build high performing teams comprised of diverse skills, cultures and experiences; demonstrate diversity and inclusion leadership across our business; and be recognized both internally and externally as one of the best places to work. Brand building and culture are indelibly linked at Brown-Forman.

“This role offers a truly unique experience, as this person will be ushering in the next generation of marketing to build and evolve our brands, markets, and people." - - VP Marketing Director-Emerging International

Meaningful Work From Day One

The overall responsibility of the Marketing Director is to lead the Marketing Organization in the combined regions. The Marketing Director is a senior leader in the organization and an important member of the regional leadership team. The regional leadership team typically consists of the Managing Director, Finance Director, Human Resources Director, Marketing Director, and key Commercial business leaders.

Specifically, the role is responsible for developing and overseeing the implementation of the Marketing and Portfolio strategies for the region, building the capability of the overall marketing team, and providing leadership to the brand and marketing directors. The role collaborates with multiple internal stakeholders, including the regional and global brand teams and marketing and commercial leaders. The role also works closely with senior leadership at distributor and customer partners. The individual would retain responsibility for agency selection and interface as appropriate to the given market.

What You Can Expect

Strategic Direction

  • Defines long-term marketing strategy for Latin America Region; Including brand, portfolio & consumer strategies, ensuring full alignment with overall Global Marketing/Brands Strategy.

  • Develops marketing strategy.

  • Participates as a member of the Regional Leadership team by providing input and leadership to influence the company’s operations, strategic development, business and portfolio strategies, and special projects as necessary, and reports agreed-upon metrics to the team.

  • Develops long-term brand plans and oversees their integration into annual plans in alignment with the Brown-Forman (B-F) Way of Brand Building.

  • Identifies and evaluates the potential of current / future opportunities in the market, including new categories/brands/acquisitions.

Marketing Organization Leadership

  • Provides strategic leadership to the Latin America Region (LAR) marketing teams

  • Ensures that the marketing organization in LAR is structured to effectively deliver against business priorities.

  • Ensures that the capabilities of the marketing teams are developed in line with the global capability framework.

  • Builds a talent pipeline of capable individuals, ensuring a comprehensive succession plan for key marketing roles in LAR.

  • Responsible for both long-term and annual LAR marketing budget/resource allocation and prioritization.

Internal/External Influence

  • Acts as the primary point of contact and voice of the LAR Marketing teams to the International Marketing Director. Contributes a regional perspective in the development of global marketing strategies and brand plans.

  • Guides and develops key innovation projects and timelines in accordance with B-F processes and key internal stakeholders.

  • Provides expert input on internal and external factors affecting markets.

  • Responsible for relationship, performance, and training of any external agencies (PR, media, and promotion).

  • Provides input into key Area/Country agency appointments.

  • Responsible for ensuring external agencies comply with B-F’s policies.

What You Bring to the Table

  • Bachelor’s Degree in Business, marketing, International marketing, or a similar discipline.

  • Significant Marketing experience in both a multi-market portfolio and regional brand marketing roles and prior commercial leadership experience.

  • Record of success in senior Marketing roles in matrix organized International FMCG/luxury products/beverage or image-driven brands business.

  • Strong Business Acumen and professional knowledge of the dynamics of the LAR markets.

  • Excellent leadership skills and people management experience.

What You Can Add to the Team

  • Master’s Degree in Marketing or MBA.

  • Fluent in English, Spanish and Portuguese

Note: A more detailed job description is available if selected to move further in the process .

Requisition Type:


Management Level:

Business Leader

Global Job Level:


Number of Openings Available: